{"product_id":"hem-cinnamon-ef-masala-incense-sticks","title":"HEM Cinnamon EF Masala Incense Sticks","description":"\u003csection style=\"background:#0f0b1e;color:#ECE7F5;font-family:'Montserrat',Arial,sans-serif;font-size:16px;line-height:1.7;padding:30px 24px;border-radius:14px;\"\u003e\n\u003cdiv style=\"height:3px;width:100%;background:linear-gradient(90deg,#F5A623 0%,#F04E5E 28%,#C63C8C 52%,#6B2F91 76%,#2CA7DF 100%);border-radius:2px;margin:0 0 24px;\"\u003e\u003c\/div\u003e\n\n\u003cdiv style=\"border-left:3px solid #F5A623;background:#1a1230;padding:16px 18px;border-radius:0 10px 10px 0;margin:0 0 22px;\"\u003e\n\u003cp style=\"margin:0;color:#ECE7F5;\"\u003e\u003cstrong style=\"color:#FFFFFF;\"\u003eWhat is HEM Cinnamon (EF) incense?\u003c\/strong\u003e HEM Cinnamon EF is a hand-rolled masala incense stick with a sweet, spicy, woody cinnamon-bark scent, made by HEM, one of India's best-known incense houses. It comes in 25g packs, with a full box holding 12 packs, and is traditionally burned for warmth and abundance ritual.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003ch2 style=\"font-family:'Playfair Display',Georgia,serif;color:#F5A623;font-size:26px;font-weight:700;margin:0 0 6px;line-height:1.25;\"\u003eCinnamon: HEM's EF-Range Masala Stick\u003c\/h2\u003e\n\u003cdiv style=\"height:3px;width:64px;background:linear-gradient(90deg,#F5A623,#F04E5E,#C63C8C,#6B2F91,#2CA7DF);border-radius:2px;margin:0 0 16px;\"\u003e\u003c\/div\u003e\n\n\u003cp style=\"margin:0 0 14px;color:#ECE7F5;\"\u003eIts aroma is sweet and spicy with a woody, slightly fruity base — closer to a cinnamon bark than a bakery-sweet cinnamon-sugar note. Cinnamon incense has a long history across traditions: used historically as part of anointing practices, burned for abundance and prosperity rituals, and linked in Chinese Yin-Yang philosophy to warming Yang energy. HEM is one of the finest premium incense brands from India, world famous for traditional hand-rolled incense made from fragrances, woods, resins, florals, and fine essential oils.\u003c\/p\u003e\n\u003cp style=\"margin:0 0 14px;color:#ECE7F5;\"\u003eAt Secret Sense, cinnamon is now one of our best-represented scents: this HEM EF-range 25g pack sits alongside our existing HEM Cinnamon Incense - Premium Masala Incense, Tribal Soul Cinnamon, Namaste India\/Orkay Cinnamon, and Ullas Organico Cinnamon — genuinely different sourcing batches and pack formats of the same well-loved scent.\u003c\/p\u003e\n\n\u003cul style=\"list-style:none;padding:0;margin:0 0 24px;\"\u003e\n  \u003cli style=\"padding:10px 0 10px 16px;margin:0 0 8px;border-left:2px solid;border-image:linear-gradient(180deg,#F5A623,#2CA7DF) 1;\"\u003e\n    \u003cstrong style=\"color:#F5A623;\"\u003eHand-rolled masala construction\u003c\/strong\u003e \u003cspan style=\"color:#ECE7F5;\"\u003e— cinnamon-infused paste pressed onto a bamboo core, not dipped.\u003c\/span\u003e\n  \u003c\/li\u003e\n  \u003cli style=\"padding:10px 0 10px 16px;margin:0 0 8px;border-left:2px solid;border-image:linear-gradient(180deg,#F5A623,#2CA7DF) 1;\"\u003e\n    \u003cstrong style=\"color:#F5A623;\"\u003eMade by HEM\u003c\/strong\u003e \u003cspan style=\"color:#ECE7F5;\"\u003e— one of India's best-known and longest-established incense houses.\u003c\/span\u003e\n  \u003c\/li\u003e\n  \u003cli style=\"padding:10px 0 10px 16px;margin:0 0 8px;border-left:2px solid;border-image:linear-gradient(180deg,#F5A623,#2CA7DF) 1;\"\u003e\n    \u003cstrong style=\"color:#F5A623;\"\u003eGenerous pack sizing\u003c\/strong\u003e \u003cspan style=\"color:#ECE7F5;\"\u003e— 25g single packs, or a box of 12 packs for regular use or gifting.\u003c\/span\u003e\n  \u003c\/li\u003e\n  \u003cli style=\"padding:10px 0 10px 16px;margin:0 0 8px;border-left:2px solid;border-image:linear-gradient(180deg,#F5A623,#2CA7DF) 1;\"\u003e\n    \u003cstrong style=\"color:#F5A623;\"\u003eWarm, spicy, sweet scent\u003c\/strong\u003e \u003cspan style=\"color:#ECE7F5;\"\u003e— traditionally linked to abundance, warmth, and festive ritual.\u003c\/span\u003e\n  \u003c\/li\u003e\n  \u003cli style=\"padding:10px 0 10px 16px;margin:0 0 8px;border-left:2px solid;border-image:linear-gradient(180deg,#F5A623,#2CA7DF) 1;\"\u003e\n    \u003cstrong style=\"color:#F5A623;\"\u003eOne of several cinnamon houses we stock\u003c\/strong\u003e \u003cspan style=\"color:#ECE7F5;\"\u003e— pick by pack size or manufacturer preference.\u003c\/span\u003e\n  \u003c\/li\u003e\n  \u003cli style=\"padding:10px 0 10px 16px;margin:0 0 8px;border-left:2px solid;border-image:linear-gradient(180deg,#F5A623,#2CA7DF) 1;\"\u003e\n    \u003cstrong style=\"color:#F5A623;\"\u003eWorks with tools you already own\u003c\/strong\u003e \u003cspan style=\"color:#ECE7F5;\"\u003e— burns cleanly in any standard upright incense holder or ash catcher.\u003c\/span\u003e\n  \u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cdiv style=\"border-left:3px solid #F5A623;background:#1a1230;padding:16px 18px;border-radius:0 10px 10px 0;margin:0 0 18px;\"\u003e\n\u003cp style=\"margin:0;color:#ECE7F5;\"\u003e\u003cstrong style=\"color:#FFFFFF;\"\u003eHow do you burn cinnamon masala incense sticks?\u003c\/strong\u003e Light the tip of a HEM Cinnamon stick, let it catch for a few seconds, then wave the flame out so it smoulders and releases smoke steadily. Stand it upright in a heatproof holder or ash catcher, away from drafts, curtains, and anything flammable.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp style=\"margin:0 0 22px;color:#ECE7F5;\"\u003eCinnamon's sweet-spicy top note comes through quickly, making it a good choice for a fast, welcoming scent when guests are due, for festive gatherings, or any ritual calling for a warming rather than a cooling or grounding note.\u003c\/p\u003e\n\n\u003ch2 style=\"font-family:'Playfair Display',Georgia,serif;color:#F5A623;font-size:26px;font-weight:700;margin:0 0 6px;line-height:1.25;\"\u003eHow to Use HEM Cinnamon\u003c\/h2\u003e\n\u003cdiv style=\"height:3px;width:64px;background:linear-gradient(90deg,#F5A623,#F04E5E,#C63C8C,#6B2F91,#2CA7DF);border-radius:2px;margin:0 0 16px;\"\u003e\u003c\/div\u003e\n\u003col style=\"padding-left:20px;margin:0 0 24px;color:#ECE7F5;\"\u003e\n  \u003cli style=\"margin:0 0 8px;\"\u003eStand the stick upright in a heatproof incense holder or ash catcher.\u003c\/li\u003e\n  \u003cli style=\"margin:0 0 8px;\"\u003eLight the tip and let it burn with a flame for 5–10 seconds.\u003c\/li\u003e\n  \u003cli style=\"margin:0 0 8px;\"\u003eWave the flame out so the tip glows and smoulders.\u003c\/li\u003e\n  \u003cli style=\"margin:0 0 8px;\"\u003eSet the holder on a stable, heatproof surface away from drafts and flammable material.\u003c\/li\u003e\n  \u003cli style=\"margin:0 0 8px;\"\u003eLet the stick burn down fully, or extinguish early by gently pressing the ember into sand or ash.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2 style=\"font-family:'Playfair Display',Georgia,serif;color:#F5A623;font-size:26px;font-weight:700;margin:0 0 6px;line-height:1.25;\"\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cdiv style=\"height:3px;width:64px;background:linear-gradient(90deg,#F5A623,#F04E5E,#C63C8C,#6B2F91,#2CA7DF);border-radius:2px;margin:0 0 16px;\"\u003e\u003c\/div\u003e\n\n\u003cdiv style=\"border-top:2px solid;border-image:linear-gradient(90deg,#F5A623,#F04E5E,#C63C8C,#6B2F91,#2CA7DF) 1;padding-top:10px;margin:0 0 24px;\"\u003e\n\n  \u003cdetails style=\"border-bottom:1px solid rgba(255,255,255,0.10);padding:14px 0;\"\u003e\n    \u003csummary style=\"cursor:pointer;font-family:'Montserrat',Arial,sans-serif;font-weight:600;font-size:16px;color:#F5A623;list-style:none;display:flex;justify-content:space-between;align-items:center;\"\u003e\n      \u003cspan\u003eWhat does cinnamon incense smell like?\u003c\/span\u003e\n      \u003cspan style=\"color:#F5A623;font-size:22px;font-weight:300;margin-left:12px;\"\u003e+\u003c\/span\u003e\n    \u003c\/summary\u003e\n    \u003cdiv style=\"padding:12px 0 4px;\"\u003e\n      \u003cp style=\"margin:0;color:#FFFFFF;line-height:1.7;\"\u003eSweet and spicy with a woody, slightly fruity base — closer to true cinnamon bark than a sugary cinnamon-bun note. It reads warmer and heavier than a floral incense, and lighter and sweeter than a resin-based one.\u003c\/p\u003e\n    \u003c\/div\u003e\n  \u003c\/details\u003e\n\n  \u003cdetails style=\"border-bottom:1px solid rgba(255,255,255,0.10);padding:14px 0;\"\u003e\n    \u003csummary style=\"cursor:pointer;font-family:'Montserrat',Arial,sans-serif;font-weight:600;font-size:16px;color:#F5A623;list-style:none;display:flex;justify-content:space-between;align-items:center;\"\u003e\n      \u003cspan\u003eIs this a different product from the other HEM Cinnamon Incense Secret Sense sells?\u003c\/span\u003e\n      \u003cspan style=\"color:#F5A623;font-size:22px;font-weight:300;margin-left:12px;\"\u003e+\u003c\/span\u003e\n    \u003c\/summary\u003e\n    \u003cdiv style=\"padding:12px 0 4px;\"\u003e\n      \u003cp style=\"margin:0;color:#FFFFFF;line-height:1.7;\"\u003eThis is a separate HEM SKU (the EF masala range) from the existing HEM Cinnamon Incense - Premium Masala Incense already on Secret Sense, distinguished mainly by pack size and sourcing batch rather than a different formula — both are genuine HEM cinnamon masala. Secret Sense also stocks Tribal Soul, Namaste India\/Orkay, and Ullas Organico pure cinnamon sticks, plus an Ullas Ethnic Vibes Palo Santo \u0026amp; Cinnamon blend, so this scent now has several house options.\u003c\/p\u003e\n    \u003c\/div\u003e\n  \u003c\/details\u003e\n\n  \u003cdetails style=\"border-bottom:1px solid rgba(255,255,255,0.10);padding:14px 0;\"\u003e\n    \u003csummary style=\"cursor:pointer;font-family:'Montserrat',Arial,sans-serif;font-weight:600;font-size:16px;color:#F5A623;list-style:none;display:flex;justify-content:space-between;align-items:center;\"\u003e\n      \u003cspan\u003eWhy does Secret Sense stock so many cinnamon incense options?\u003c\/span\u003e\n      \u003cspan style=\"color:#F5A623;font-size:22px;font-weight:300;margin-left:12px;\"\u003e+\u003c\/span\u003e\n    \u003c\/summary\u003e\n    \u003cdiv style=\"padding:12px 0 4px;\"\u003e\n      \u003cp style=\"margin:0;color:#FFFFFF;line-height:1.7;\"\u003eCinnamon is one of the most widely produced masala incense scents, and different manufacturers (HEM, Tribal Soul, Ullas, Orkay) each roll their own version with their own house character and pack size. Having several lets you compare or simply buy whichever is in stock or the pack size you need.\u003c\/p\u003e\n    \u003c\/div\u003e\n  \u003c\/details\u003e\n\n  \u003cdetails style=\"border-bottom:1px solid rgba(255,255,255,0.10);padding:14px 0;\"\u003e\n    \u003csummary style=\"cursor:pointer;font-family:'Montserrat',Arial,sans-serif;font-weight:600;font-size:16px;color:#F5A623;list-style:none;display:flex;justify-content:space-between;align-items:center;\"\u003e\n      \u003cspan\u003eWhat is cinnamon incense traditionally used for?\u003c\/span\u003e\n      \u003cspan style=\"color:#F5A623;font-size:22px;font-weight:300;margin-left:12px;\"\u003e+\u003c\/span\u003e\n    \u003c\/summary\u003e\n    \u003cdiv style=\"padding:12px 0 4px;\"\u003e\n      \u003cp style=\"margin:0;color:#FFFFFF;line-height:1.7;\"\u003eCinnamon has a long history in ritual use — burned historically as part of anointing practices, traditionally associated with abundance and prosperity, and linked to warming Yang energy in Chinese Yin-Yang philosophy. These are traditional associations, not medical claims.\u003c\/p\u003e\n    \u003c\/div\u003e\n  \u003c\/details\u003e\n\n  \u003cdetails style=\"border-bottom:1px solid rgba(255,255,255,0.10);padding:14px 0;\"\u003e\n    \u003csummary style=\"cursor:pointer;font-family:'Montserrat',Arial,sans-serif;font-weight:600;font-size:16px;color:#F5A623;list-style:none;display:flex;justify-content:space-between;align-items:center;\"\u003e\n      \u003cspan\u003eHow long does each stick burn for?\u003c\/span\u003e\n      \u003cspan style=\"color:#F5A623;font-size:22px;font-weight:300;margin-left:12px;\"\u003e+\u003c\/span\u003e\n    \u003c\/summary\u003e\n    \u003cdiv style=\"padding:12px 0 4px;\"\u003e\n      \u003cp style=\"margin:0;color:#FFFFFF;line-height:1.7;\"\u003eBurn time varies with stick thickness, airflow, and storage, so we don't quote an exact figure for this pack — as a general guide, standard-length masala incense sticks typically burn for 30–45 minutes in still air, longer in a very draft-free room.\u003c\/p\u003e\n    \u003c\/div\u003e\n  \u003c\/details\u003e\n\n  \u003cdetails style=\"border-bottom:1px solid rgba(255,255,255,0.10);padding:14px 0;\"\u003e\n    \u003csummary style=\"cursor:pointer;font-family:'Montserrat',Arial,sans-serif;font-weight:600;font-size:16px;color:#F5A623;list-style:none;display:flex;justify-content:space-between;align-items:center;\"\u003e\n      \u003cspan\u003eIs cinnamon incense safe to burn indoors, including around pets?\u003c\/span\u003e\n      \u003cspan style=\"color:#F5A623;font-size:22px;font-weight:300;margin-left:12px;\"\u003e+\u003c\/span\u003e\n    \u003c\/summary\u003e\n    \u003cdiv style=\"padding:12px 0 4px;\"\u003e\n      \u003cp style=\"margin:0;color:#FFFFFF;line-height:1.7;\"\u003eCinnamon incense is intended for spiritual and ritual use in a ventilated space, the same as any other incense — burn it away from pets, children, and anyone with respiratory sensitivity, and always in a well-aired room rather than a closed one. It isn't intended to treat or affect any medical condition in a person or animal.\u003c\/p\u003e\n    \u003c\/div\u003e\n  \u003c\/details\u003e\n\n\u003c\/div\u003e\n\n\u003ch2 style=\"font-family:'Playfair Display',Georgia,serif;color:#F5A623;font-size:26px;font-weight:700;margin:0 0 6px;line-height:1.25;\"\u003eProduct Information\u003c\/h2\u003e\n\u003cdiv style=\"height:3px;width:64px;background:linear-gradient(90deg,#F5A623,#F04E5E,#C63C8C,#6B2F91,#2CA7DF);border-radius:2px;margin:0 0 16px;\"\u003e\u003c\/div\u003e\n\u003cul style=\"list-style:none;padding:0;margin:0 0 24px;\"\u003e\n  \u003cli style=\"padding:7px 0;border-bottom:1px solid rgba(255,255,255,0.08);\"\u003e\n\u003cstrong style=\"color:#FFFFFF;\"\u003eWeight:\u003c\/strong\u003e \u003cspan style=\"color:#ECE7F5;\"\u003e25g per single pack · 300g per box (12 packs)\u003c\/span\u003e\n\u003c\/li\u003e\n  \u003cli style=\"padding:7px 0;border-bottom:1px solid rgba(255,255,255,0.08);\"\u003e\n\u003cstrong style=\"color:#FFFFFF;\"\u003eStyle:\u003c\/strong\u003e \u003cspan style=\"color:#ECE7F5;\"\u003eMasala — hand-rolled paste on a bamboo core\u003c\/span\u003e\n\u003c\/li\u003e\n  \u003cli style=\"padding:7px 0;border-bottom:1px solid rgba(255,255,255,0.08);\"\u003e\n\u003cstrong style=\"color:#FFFFFF;\"\u003eBrand:\u003c\/strong\u003e \u003cspan style=\"color:#ECE7F5;\"\u003eHEM, India\u003c\/span\u003e\n\u003c\/li\u003e\n  \u003cli style=\"padding:7px 0;border-bottom:1px solid rgba(255,255,255,0.08);\"\u003e\n\u003cstrong style=\"color:#FFFFFF;\"\u003eScent family:\u003c\/strong\u003e \u003cspan style=\"color:#ECE7F5;\"\u003eCinnamon — sweet, spicy, warming\u003c\/span\u003e\n\u003c\/li\u003e\n  \u003cli style=\"padding:7px 0;border-bottom:1px solid rgba(255,255,255,0.08);\"\u003e\n\u003cstrong style=\"color:#FFFFFF;\"\u003eVariants:\u003c\/strong\u003e \u003cspan style=\"color:#ECE7F5;\"\u003eSingle Pack (25g) or Box of 12 Packs (300g)\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp style=\"margin:0 0 24px;color:#ECE7F5;\"\u003eLooking for other formats? Browse the full \u003ca href=\"\/collections\/incense-smudge\" style=\"color:#2CA7DF;text-decoration:underline;\"\u003eIncense \u0026amp; Smudge collection\u003c\/a\u003e, or pick up a proper stand in our \u003ca href=\"\/collections\/incense-holders\" style=\"color:#2CA7DF;text-decoration:underline;\"\u003eIncense Holders\u003c\/a\u003e range if you don't already have one.\u003c\/p\u003e\n\n\u003cp style=\"font-size:13px;color:#9A8FB5;line-height:1.6;margin:20px 0 0;border-top:1px solid rgba(255,255,255,0.08);padding-top:14px;\"\u003eThese products are intended for spiritual and ritual use and are not intended to diagnose, treat, cure, or prevent any disease or medical condition.\u003c\/p\u003e\n\n\u003c\/section\u003e","brand":"HEM","offers":[{"title":"Single Pack (25g)","offer_id":50530423505058,"sku":null,"price":25.0,"currency_code":"ZAR","in_stock":true},{"title":"Box of 12 (300g)","offer_id":50530423537826,"sku":null,"price":210.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0472\/3713\/6546\/files\/HEM_Cinnamon_Masala_Incense.jpg?v=1790425959","url":"https:\/\/www.secretsense.co.za\/products\/hem-cinnamon-ef-masala-incense-sticks","provider":"Secret Sense","version":"1.0","type":"link"}