{"product_id":"hem-palo-santo-masala-incense-sticks","title":"HEM Palo Santo Masala Incense Sticks","description":"\u003csection style=\"background:#0f0b1e;color:#ECE7F5;font-family:'Montserrat',Arial,sans-serif;font-size:16px;line-height:1.7;padding:30px 24px;border-radius:14px;\"\u003e\n\u003cdiv style=\"height:3px;width:100%;background:linear-gradient(90deg,#F5A623 0%,#F04E5E 28%,#C63C8C 52%,#6B2F91 76%,#2CA7DF 100%);border-radius:2px;margin:0 0 24px;\"\u003e\u003c\/div\u003e\n\n\u003cdiv style=\"border-left:3px solid #F5A623;background:#1a1230;padding:16px 18px;border-radius:0 10px 10px 0;margin:0 0 22px;\"\u003e\n\u003cp style=\"margin:0;color:#ECE7F5;\"\u003e\u003cstrong style=\"color:#FFFFFF;\"\u003eWhat is HEM Palo Santo incense?\u003c\/strong\u003e HEM Palo Santo is a hand-rolled masala incense stick with a sweet, woody, slightly citrus palo santo scent, made by HEM, one of India's best-known incense houses. It comes in 25g packs, with a full box holding 12 packs, and is traditionally used for cleansing and grounding ritual.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003ch2 style=\"font-family:'Playfair Display',Georgia,serif;color:#F5A623;font-size:26px;font-weight:700;margin:0 0 6px;line-height:1.25;\"\u003ePalo Santo: HEM's Masala Take on a South American Cleansing Tradition\u003c\/h2\u003e\n\u003cdiv style=\"height:3px;width:64px;background:linear-gradient(90deg,#F5A623,#F04E5E,#C63C8C,#6B2F91,#2CA7DF);border-radius:2px;margin:0 0 16px;\"\u003e\u003c\/div\u003e\n\n\u003cp style=\"margin:0 0 14px;color:#ECE7F5;\"\u003eIts smoke is sweet and woody with a bright, citrus-pine top note — lighter and more uplifting than a dense resin, and one of the more universally liked incense scents for that reason. Palo Santo, meaning holy wood, has a long history in South American shamanic and folk tradition, traditionally burned to cleanse a space and mark a fresh start before ritual. HEM is one of the finest premium incense brands from India, world famous for traditional hand-rolled incense made from fragrances, woods, resins, florals, and fine essential oils.\u003c\/p\u003e\n\u003cp style=\"margin:0 0 14px;color:#ECE7F5;\"\u003eAt Secret Sense, this masala stick sits alongside our raw Palo Santo Holy Wood sticks and Tribal Soul's own palo santo masala range — a different format and manufacturer of the same traditional wood.\u003c\/p\u003e\n\n\u003cul style=\"list-style:none;padding:0;margin:0 0 24px;\"\u003e\n  \u003cli style=\"padding:10px 0 10px 16px;margin:0 0 8px;border-left:2px solid;border-image:linear-gradient(180deg,#F5A623,#2CA7DF) 1;\"\u003e\n    \u003cstrong style=\"color:#F5A623;\"\u003eHand-rolled masala construction\u003c\/strong\u003e \u003cspan style=\"color:#ECE7F5;\"\u003e— palo santo-infused paste pressed onto a bamboo core, not raw wood, not dipped.\u003c\/span\u003e\n  \u003c\/li\u003e\n  \u003cli style=\"padding:10px 0 10px 16px;margin:0 0 8px;border-left:2px solid;border-image:linear-gradient(180deg,#F5A623,#2CA7DF) 1;\"\u003e\n    \u003cstrong style=\"color:#F5A623;\"\u003eMade by HEM\u003c\/strong\u003e \u003cspan style=\"color:#ECE7F5;\"\u003e— one of India's best-known and longest-established incense houses.\u003c\/span\u003e\n  \u003c\/li\u003e\n  \u003cli style=\"padding:10px 0 10px 16px;margin:0 0 8px;border-left:2px solid;border-image:linear-gradient(180deg,#F5A623,#2CA7DF) 1;\"\u003e\n    \u003cstrong style=\"color:#F5A623;\"\u003eGenerous pack sizing\u003c\/strong\u003e \u003cspan style=\"color:#ECE7F5;\"\u003e— 25g single packs, or a box of 12 packs for regular use or gifting.\u003c\/span\u003e\n  \u003c\/li\u003e\n  \u003cli style=\"padding:10px 0 10px 16px;margin:0 0 8px;border-left:2px solid;border-image:linear-gradient(180deg,#F5A623,#2CA7DF) 1;\"\u003e\n    \u003cstrong style=\"color:#F5A623;\"\u003eSweet, woody, citrus-bright scent\u003c\/strong\u003e \u003cspan style=\"color:#ECE7F5;\"\u003e— traditionally linked to cleansing and a fresh start.\u003c\/span\u003e\n  \u003c\/li\u003e\n  \u003cli style=\"padding:10px 0 10px 16px;margin:0 0 8px;border-left:2px solid;border-image:linear-gradient(180deg,#F5A623,#2CA7DF) 1;\"\u003e\n    \u003cstrong style=\"color:#F5A623;\"\u003eA masala alternative to raw wood\u003c\/strong\u003e \u003cspan style=\"color:#ECE7F5;\"\u003e— no need to source or cut sticks, just light and burn.\u003c\/span\u003e\n  \u003c\/li\u003e\n  \u003cli style=\"padding:10px 0 10px 16px;margin:0 0 8px;border-left:2px solid;border-image:linear-gradient(180deg,#F5A623,#2CA7DF) 1;\"\u003e\n    \u003cstrong style=\"color:#F5A623;\"\u003eWorks with tools you already own\u003c\/strong\u003e \u003cspan style=\"color:#ECE7F5;\"\u003e— burns cleanly in any standard upright incense holder or ash catcher.\u003c\/span\u003e\n  \u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cdiv style=\"border-left:3px solid #F5A623;background:#1a1230;padding:16px 18px;border-radius:0 10px 10px 0;margin:0 0 18px;\"\u003e\n\u003cp style=\"margin:0;color:#ECE7F5;\"\u003e\u003cstrong style=\"color:#FFFFFF;\"\u003eHow do you burn palo santo masala incense sticks?\u003c\/strong\u003e Light the tip of a HEM Palo Santo stick, let it catch for a few seconds, then wave the flame out so it smoulders and releases smoke steadily. Stand it upright in a heatproof holder or ash catcher, away from drafts, curtains, and anything flammable.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp style=\"margin:0 0 22px;color:#ECE7F5;\"\u003eUnlike raw Palo Santo wood, which needs re-lighting a few times to keep burning, this masala stick burns continuously once lit — a simpler option if you want the scent without the relighting.\u003c\/p\u003e\n\n\u003ch2 style=\"font-family:'Playfair Display',Georgia,serif;color:#F5A623;font-size:26px;font-weight:700;margin:0 0 6px;line-height:1.25;\"\u003eHow to Use HEM Palo Santo\u003c\/h2\u003e\n\u003cdiv style=\"height:3px;width:64px;background:linear-gradient(90deg,#F5A623,#F04E5E,#C63C8C,#6B2F91,#2CA7DF);border-radius:2px;margin:0 0 16px;\"\u003e\u003c\/div\u003e\n\u003col style=\"padding-left:20px;margin:0 0 24px;color:#ECE7F5;\"\u003e\n  \u003cli style=\"margin:0 0 8px;\"\u003eStand the stick upright in a heatproof incense holder or ash catcher.\u003c\/li\u003e\n  \u003cli style=\"margin:0 0 8px;\"\u003eLight the tip and let it burn with a flame for 5–10 seconds.\u003c\/li\u003e\n  \u003cli style=\"margin:0 0 8px;\"\u003eWave the flame out so the tip glows and smoulders.\u003c\/li\u003e\n  \u003cli style=\"margin:0 0 8px;\"\u003eSet the holder on a stable, heatproof surface away from drafts and flammable material.\u003c\/li\u003e\n  \u003cli style=\"margin:0 0 8px;\"\u003eLet the stick burn down fully, or extinguish early by gently pressing the ember into sand or ash.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2 style=\"font-family:'Playfair Display',Georgia,serif;color:#F5A623;font-size:26px;font-weight:700;margin:0 0 6px;line-height:1.25;\"\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cdiv style=\"height:3px;width:64px;background:linear-gradient(90deg,#F5A623,#F04E5E,#C63C8C,#6B2F91,#2CA7DF);border-radius:2px;margin:0 0 16px;\"\u003e\u003c\/div\u003e\n\n\u003cdiv style=\"border-top:2px solid;border-image:linear-gradient(90deg,#F5A623,#F04E5E,#C63C8C,#6B2F91,#2CA7DF) 1;padding-top:10px;margin:0 0 24px;\"\u003e\n\n  \u003cdetails style=\"border-bottom:1px solid rgba(255,255,255,0.10);padding:14px 0;\"\u003e\n    \u003csummary style=\"cursor:pointer;font-family:'Montserrat',Arial,sans-serif;font-weight:600;font-size:16px;color:#F5A623;list-style:none;display:flex;justify-content:space-between;align-items:center;\"\u003e\n      \u003cspan\u003eWhat does palo santo incense smell like?\u003c\/span\u003e\n      \u003cspan style=\"color:#F5A623;font-size:22px;font-weight:300;margin-left:12px;\"\u003e+\u003c\/span\u003e\n    \u003c\/summary\u003e\n    \u003cdiv style=\"padding:12px 0 4px;\"\u003e\n      \u003cp style=\"margin:0;color:#FFFFFF;line-height:1.7;\"\u003eSweet and woody with a bright, citrus-pine top note — lighter and more uplifting than a dense resin, and one of the more universally liked incense scents for that reason.\u003c\/p\u003e\n    \u003c\/div\u003e\n  \u003c\/details\u003e\n\n  \u003cdetails style=\"border-bottom:1px solid rgba(255,255,255,0.10);padding:14px 0;\"\u003e\n    \u003csummary style=\"cursor:pointer;font-family:'Montserrat',Arial,sans-serif;font-weight:600;font-size:16px;color:#F5A623;list-style:none;display:flex;justify-content:space-between;align-items:center;\"\u003e\n      \u003cspan\u003eIs HEM Palo Santo the same as Secret Sense's Palo Santo wood or Tribal Soul Palo Santo sticks?\u003c\/span\u003e\n      \u003cspan style=\"color:#F5A623;font-size:22px;font-weight:300;margin-left:12px;\"\u003e+\u003c\/span\u003e\n    \u003c\/summary\u003e\n    \u003cdiv style=\"padding:12px 0 4px;\"\u003e\n      \u003cp style=\"margin:0;color:#FFFFFF;line-height:1.7;\"\u003eNo — this is a masala incense stick (paste rolled onto a bamboo core), not the raw Palo Santo Holy Wood sticks we also sell, which are the actual wood, hand-cut and burned directly without a bamboo core. Secret Sense also stocks Tribal Soul's own palo santo masala range; both are genuine palo santo, just different manufacturers and formats.\u003c\/p\u003e\n    \u003c\/div\u003e\n  \u003c\/details\u003e\n\n  \u003cdetails style=\"border-bottom:1px solid rgba(255,255,255,0.10);padding:14px 0;\"\u003e\n    \u003csummary style=\"cursor:pointer;font-family:'Montserrat',Arial,sans-serif;font-weight:600;font-size:16px;color:#F5A623;list-style:none;display:flex;justify-content:space-between;align-items:center;\"\u003e\n      \u003cspan\u003eWhat is palo santo traditionally used for?\u003c\/span\u003e\n      \u003cspan style=\"color:#F5A623;font-size:22px;font-weight:300;margin-left:12px;\"\u003e+\u003c\/span\u003e\n    \u003c\/summary\u003e\n    \u003cdiv style=\"padding:12px 0 4px;\"\u003e\n      \u003cp style=\"margin:0;color:#FFFFFF;line-height:1.7;\"\u003ePalo Santo, meaning holy wood, has a long history in South American shamanic and folk tradition, traditionally burned to cleanse a space and mark a fresh start before ritual or meditation. These are traditional associations, not medical claims.\u003c\/p\u003e\n    \u003c\/div\u003e\n  \u003c\/details\u003e\n\n  \u003cdetails style=\"border-bottom:1px solid rgba(255,255,255,0.10);padding:14px 0;\"\u003e\n    \u003csummary style=\"cursor:pointer;font-family:'Montserrat',Arial,sans-serif;font-weight:600;font-size:16px;color:#F5A623;list-style:none;display:flex;justify-content:space-between;align-items:center;\"\u003e\n      \u003cspan\u003eIs palo santo incense sustainably sourced?\u003c\/span\u003e\n      \u003cspan style=\"color:#F5A623;font-size:22px;font-weight:300;margin-left:12px;\"\u003e+\u003c\/span\u003e\n    \u003c\/summary\u003e\n    \u003cdiv style=\"padding:12px 0 4px;\"\u003e\n      \u003cp style=\"margin:0;color:#FFFFFF;line-height:1.7;\"\u003eResponsible palo santo sourcing uses naturally fallen wood rather than live-cut trees — we'd recommend checking with the supplier for specific sourcing certification if that's important to you, since a masala incense stick's exact wood sourcing isn't always stated on the pack.\u003c\/p\u003e\n    \u003c\/div\u003e\n  \u003c\/details\u003e\n\n  \u003cdetails style=\"border-bottom:1px solid rgba(255,255,255,0.10);padding:14px 0;\"\u003e\n    \u003csummary style=\"cursor:pointer;font-family:'Montserrat',Arial,sans-serif;font-weight:600;font-size:16px;color:#F5A623;list-style:none;display:flex;justify-content:space-between;align-items:center;\"\u003e\n      \u003cspan\u003eHow long does each stick burn for?\u003c\/span\u003e\n      \u003cspan style=\"color:#F5A623;font-size:22px;font-weight:300;margin-left:12px;\"\u003e+\u003c\/span\u003e\n    \u003c\/summary\u003e\n    \u003cdiv style=\"padding:12px 0 4px;\"\u003e\n      \u003cp style=\"margin:0;color:#FFFFFF;line-height:1.7;\"\u003eBurn time varies with stick thickness, airflow, and storage, so we don't quote an exact figure for this pack — as a general guide, standard-length masala incense sticks typically burn for 30–45 minutes in still air, longer in a very draft-free room.\u003c\/p\u003e\n    \u003c\/div\u003e\n  \u003c\/details\u003e\n\n  \u003cdetails style=\"border-bottom:1px solid rgba(255,255,255,0.10);padding:14px 0;\"\u003e\n    \u003csummary style=\"cursor:pointer;font-family:'Montserrat',Arial,sans-serif;font-weight:600;font-size:16px;color:#F5A623;list-style:none;display:flex;justify-content:space-between;align-items:center;\"\u003e\n      \u003cspan\u003eIs palo santo incense safe to burn indoors, including around pets?\u003c\/span\u003e\n      \u003cspan style=\"color:#F5A623;font-size:22px;font-weight:300;margin-left:12px;\"\u003e+\u003c\/span\u003e\n    \u003c\/summary\u003e\n    \u003cdiv style=\"padding:12px 0 4px;\"\u003e\n      \u003cp style=\"margin:0;color:#FFFFFF;line-height:1.7;\"\u003ePalo santo incense is intended for spiritual and ritual use in a ventilated space, the same as any other incense — burn it away from pets, children, and anyone with respiratory sensitivity, and always in a well-aired room rather than a closed one. It isn't intended to treat or affect any medical condition in a person or animal.\u003c\/p\u003e\n    \u003c\/div\u003e\n  \u003c\/details\u003e\n\n\u003c\/div\u003e\n\n\u003ch2 style=\"font-family:'Playfair Display',Georgia,serif;color:#F5A623;font-size:26px;font-weight:700;margin:0 0 6px;line-height:1.25;\"\u003eProduct Information\u003c\/h2\u003e\n\u003cdiv style=\"height:3px;width:64px;background:linear-gradient(90deg,#F5A623,#F04E5E,#C63C8C,#6B2F91,#2CA7DF);border-radius:2px;margin:0 0 16px;\"\u003e\u003c\/div\u003e\n\u003cul style=\"list-style:none;padding:0;margin:0 0 24px;\"\u003e\n  \u003cli style=\"padding:7px 0;border-bottom:1px solid rgba(255,255,255,0.08);\"\u003e\n\u003cstrong style=\"color:#FFFFFF;\"\u003eWeight:\u003c\/strong\u003e \u003cspan style=\"color:#ECE7F5;\"\u003e25g per single pack · 300g per box (12 packs)\u003c\/span\u003e\n\u003c\/li\u003e\n  \u003cli style=\"padding:7px 0;border-bottom:1px solid rgba(255,255,255,0.08);\"\u003e\n\u003cstrong style=\"color:#FFFFFF;\"\u003eStyle:\u003c\/strong\u003e \u003cspan style=\"color:#ECE7F5;\"\u003eMasala — hand-rolled paste on a bamboo core\u003c\/span\u003e\n\u003c\/li\u003e\n  \u003cli style=\"padding:7px 0;border-bottom:1px solid rgba(255,255,255,0.08);\"\u003e\n\u003cstrong style=\"color:#FFFFFF;\"\u003eBrand:\u003c\/strong\u003e \u003cspan style=\"color:#ECE7F5;\"\u003eHEM, India\u003c\/span\u003e\n\u003c\/li\u003e\n  \u003cli style=\"padding:7px 0;border-bottom:1px solid rgba(255,255,255,0.08);\"\u003e\n\u003cstrong style=\"color:#FFFFFF;\"\u003eScent family:\u003c\/strong\u003e \u003cspan style=\"color:#ECE7F5;\"\u003ePalo Santo — sweet, woody, citrus-bright\u003c\/span\u003e\n\u003c\/li\u003e\n  \u003cli style=\"padding:7px 0;border-bottom:1px solid rgba(255,255,255,0.08);\"\u003e\n\u003cstrong style=\"color:#FFFFFF;\"\u003eVariants:\u003c\/strong\u003e \u003cspan style=\"color:#ECE7F5;\"\u003eSingle Pack (25g) or Box of 12 Packs (300g)\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp style=\"margin:0 0 24px;color:#ECE7F5;\"\u003eLooking for other formats? Browse the full \u003ca href=\"\/collections\/incense-smudge\" style=\"color:#2CA7DF;text-decoration:underline;\"\u003eIncense \u0026amp; Smudge collection\u003c\/a\u003e, or pick up a proper stand in our \u003ca href=\"\/collections\/incense-holders\" style=\"color:#2CA7DF;text-decoration:underline;\"\u003eIncense Holders\u003c\/a\u003e range if you don't already have one.\u003c\/p\u003e\n\n\u003cp style=\"font-size:13px;color:#9A8FB5;line-height:1.6;padding-top:14px;margin:20px 0 0;border-top:1px solid rgba(255,255,255,0.08);\"\u003eThese products are intended for spiritual and ritual use and are not intended to diagnose, treat, cure, or prevent any disease or medical condition.\u003c\/p\u003e\n\n\u003c\/section\u003e","brand":"HEM","offers":[{"title":"Single Pack (25g)","offer_id":50530424914082,"sku":null,"price":25.0,"currency_code":"ZAR","in_stock":true},{"title":"Box of 12 (300g)","offer_id":50530424946850,"sku":null,"price":210.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0472\/3713\/6546\/files\/HEM_Palo_Santo_Masala_Incense.jpg?v=1790426227","url":"https:\/\/www.secretsense.co.za\/products\/hem-palo-santo-masala-incense-sticks","provider":"Secret Sense","version":"1.0","type":"link"}