{"product_id":"parimal-khus-vetiver-masala-incense-sticks","title":"Parimal Khus Vetiver Masala Incense Sticks","description":"\u003csection style=\"background:#0f0b1e;color:#ECE7F5;font-family:'Montserrat',Arial,sans-serif;font-size:16px;line-height:1.7;padding:30px 24px;border-radius:14px;\"\u003e\n\u003cdiv style=\"height:3px;width:100%;background:linear-gradient(90deg,#F5A623 0%,#F04E5E 28%,#C63C8C 52%,#6B2F91 76%,#2CA7DF 100%);border-radius:2px;margin:0 0 24px;\"\u003e\u003c\/div\u003e\n\n\u003cdiv style=\"border-left:3px solid #F5A623;background:#1a1230;padding:16px 18px;border-radius:0 10px 10px 0;margin:0 0 22px;\"\u003e\n\u003cp style=\"margin:0;color:#ECE7F5;\"\u003e\u003cstrong style=\"color:#FFFFFF;\"\u003eWhat is vetiver incense (khus incense)?\u003c\/strong\u003e Vetiver incense — known as khus in India — is a hand-rolled masala incense stick made from the aromatic root of the vetiver grass, prized for its deep, earthy, rain-on-dry-earth scent. Parimal Khus (Vetiver) Masala comes in 15g packs, with a full box holding 12 packs, and is traditionally burned in India's hot months for its cooling, grounding character.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003ch2 style=\"font-family:'Playfair Display',Georgia,serif;color:#F5A623;font-size:26px;font-weight:700;margin:0 0 6px;line-height:1.25;\"\u003eKhus: The Root Behind One of India's Oldest Cooling Scents\u003c\/h2\u003e\n\u003cdiv style=\"height:3px;width:64px;background:linear-gradient(90deg,#F5A623,#F04E5E,#C63C8C,#6B2F91,#2CA7DF);border-radius:2px;margin:0 0 16px;\"\u003e\u003c\/div\u003e\n\n\u003cp style=\"margin:0 0 14px;color:#ECE7F5;\"\u003eIts aroma is dry, grassy, and rooty, with a smoky, woody base note that deepens the longer it burns — closer to damp earth after rain than to a sweet or floral incense. Vetiver root (khus) has been used in Indian households for centuries, traditionally woven into mats and screens that release their scent when splashed with water to cool a room in summer. Parimal Sacred Scents (Parimal Mandir) has made incense in Bengaluru since 1945, rolling this masala stick by hand from vetiver root paste rather than dipping a plain stick in fragrance oil.\u003c\/p\u003e\n\u003cp style=\"margin:0 0 14px;color:#ECE7F5;\"\u003eAt Secret Sense, we treat khus\/vetiver the way Ayurvedic tradition does: a grounding, cooling scent, better suited to warm afternoons and meditation than to a quick fragrance hit.\u003c\/p\u003e\n\n\u003cul style=\"list-style:none;padding:0;margin:0 0 24px;\"\u003e\n  \u003cli style=\"padding:10px 0 10px 16px;margin:0 0 8px;border-left:2px solid;border-image:linear-gradient(180deg,#F5A623,#2CA7DF) 1;\"\u003e\n    \u003cstrong style=\"color:#F5A623;\"\u003eHand-rolled masala construction\u003c\/strong\u003e \u003cspan style=\"color:#ECE7F5;\"\u003e— vetiver root paste pressed onto a bamboo core, not dipped, for a deeper scent throw.\u003c\/span\u003e\n  \u003c\/li\u003e\n  \u003cli style=\"padding:10px 0 10px 16px;margin:0 0 8px;border-left:2px solid;border-image:linear-gradient(180deg,#F5A623,#2CA7DF) 1;\"\u003e\n    \u003cstrong style=\"color:#F5A623;\"\u003eEstablished incense house\u003c\/strong\u003e \u003cspan style=\"color:#ECE7F5;\"\u003e— made by Parimal Sacred Scents (Parimal Mandir), founded in Bengaluru, India, in 1945.\u003c\/span\u003e\n  \u003c\/li\u003e\n  \u003cli style=\"padding:10px 0 10px 16px;margin:0 0 8px;border-left:2px solid;border-image:linear-gradient(180deg,#F5A623,#2CA7DF) 1;\"\u003e\n    \u003cstrong style=\"color:#F5A623;\"\u003eGenerous pack sizing\u003c\/strong\u003e \u003cspan style=\"color:#ECE7F5;\"\u003e— 15g single packs, or a box of 12 packs for regular ritual use or gifting.\u003c\/span\u003e\n  \u003c\/li\u003e\n  \u003cli style=\"padding:10px 0 10px 16px;margin:0 0 8px;border-left:2px solid;border-image:linear-gradient(180deg,#F5A623,#2CA7DF) 1;\"\u003e\n    \u003cstrong style=\"color:#F5A623;\"\u003eDeep, earthy, cooling scent\u003c\/strong\u003e \u003cspan style=\"color:#ECE7F5;\"\u003e— vetiver's dry grass-and-rain character, traditionally used to cool a room in hot weather.\u003c\/span\u003e\n  \u003c\/li\u003e\n  \u003cli style=\"padding:10px 0 10px 16px;margin:0 0 8px;border-left:2px solid;border-image:linear-gradient(180deg,#F5A623,#2CA7DF) 1;\"\u003e\n    \u003cstrong style=\"color:#F5A623;\"\u003eGrounding, meditative character\u003c\/strong\u003e \u003cspan style=\"color:#ECE7F5;\"\u003e— a heavier, rootier profile suited to stillness practice rather than an energising scent.\u003c\/span\u003e\n  \u003c\/li\u003e\n  \u003cli style=\"padding:10px 0 10px 16px;margin:0 0 8px;border-left:2px solid;border-image:linear-gradient(180deg,#F5A623,#2CA7DF) 1;\"\u003e\n    \u003cstrong style=\"color:#F5A623;\"\u003eWorks with tools you already own\u003c\/strong\u003e \u003cspan style=\"color:#ECE7F5;\"\u003e— burns cleanly in any standard upright incense holder or ash catcher.\u003c\/span\u003e\n  \u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cdiv style=\"border-left:3px solid #F5A623;background:#1a1230;padding:16px 18px;border-radius:0 10px 10px 0;margin:0 0 18px;\"\u003e\n\u003cp style=\"margin:0;color:#ECE7F5;\"\u003e\u003cstrong style=\"color:#FFFFFF;\"\u003eHow do you burn vetiver masala incense sticks?\u003c\/strong\u003e Light the tip of a Parimal Khus (Vetiver) Masala stick, let it catch for a few seconds, then wave the flame out so it smoulders and releases smoke steadily. Stand it upright in a heatproof holder or ash catcher, away from drafts, curtains, and anything flammable.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp style=\"margin:0 0 22px;color:#ECE7F5;\"\u003eVetiver's scent builds slowly, so give it a few minutes before judging the room — it's a slower, deeper burn than a floral or citrus stick. In South Africa's hot summer months especially, vetiver's traditional cooling association makes it a natural afternoon or early-evening choice.\u003c\/p\u003e\n\n\u003ch2 style=\"font-family:'Playfair Display',Georgia,serif;color:#F5A623;font-size:26px;font-weight:700;margin:0 0 6px;line-height:1.25;\"\u003eHow to Use Parimal Khus Vetiver Masala\u003c\/h2\u003e\n\u003cdiv style=\"height:3px;width:64px;background:linear-gradient(90deg,#F5A623,#F04E5E,#C63C8C,#6B2F91,#2CA7DF);border-radius:2px;margin:0 0 16px;\"\u003e\u003c\/div\u003e\n\u003col style=\"padding-left:20px;margin:0 0 24px;color:#ECE7F5;\"\u003e\n  \u003cli style=\"margin:0 0 8px;\"\u003eStand the stick upright in a heatproof incense holder or ash catcher.\u003c\/li\u003e\n  \u003cli style=\"margin:0 0 8px;\"\u003eLight the tip and let it burn with a flame for 5–10 seconds.\u003c\/li\u003e\n  \u003cli style=\"margin:0 0 8px;\"\u003eWave the flame out so the tip glows and smoulders.\u003c\/li\u003e\n  \u003cli style=\"margin:0 0 8px;\"\u003eSet the holder on a stable, heatproof surface away from drafts and flammable material.\u003c\/li\u003e\n  \u003cli style=\"margin:0 0 8px;\"\u003eLet the stick burn down fully, or extinguish early by gently pressing the ember into sand or ash.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2 style=\"font-family:'Playfair Display',Georgia,serif;color:#F5A623;font-size:26px;font-weight:700;margin:0 0 6px;line-height:1.25;\"\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cdiv style=\"height:3px;width:64px;background:linear-gradient(90deg,#F5A623,#F04E5E,#C63C8C,#6B2F91,#2CA7DF);border-radius:2px;margin:0 0 16px;\"\u003e\u003c\/div\u003e\n\n\u003cdiv style=\"border-top:2px solid;border-image:linear-gradient(90deg,#F5A623,#F04E5E,#C63C8C,#6B2F91,#2CA7DF) 1;padding-top:10px;margin:0 0 24px;\"\u003e\n\n  \u003cdetails style=\"border-bottom:1px solid rgba(255,255,255,0.10);padding:14px 0;\"\u003e\n    \u003csummary style=\"cursor:pointer;font-family:'Montserrat',Arial,sans-serif;font-weight:600;font-size:16px;color:#F5A623;list-style:none;display:flex;justify-content:space-between;align-items:center;\"\u003e\n      \u003cspan\u003eWhat are the benefits associated with burning vetiver incense?\u003c\/span\u003e\n      \u003cspan style=\"color:#F5A623;font-size:22px;font-weight:300;margin-left:12px;\"\u003e+\u003c\/span\u003e\n    \u003c\/summary\u003e\n    \u003cdiv style=\"padding:12px 0 4px;\"\u003e\n      \u003cp style=\"margin:0;color:#FFFFFF;line-height:1.7;\"\u003eVetiver — known as khus in Ayurveda — is traditionally classed as a cooling, grounding scent, associated with settling mental restlessness and preparing a space for meditation. These are traditional associations, not medical claims; vetiver incense isn't intended to treat or prevent any condition.\u003c\/p\u003e\n    \u003c\/div\u003e\n  \u003c\/details\u003e\n\n  \u003cdetails style=\"border-bottom:1px solid rgba(255,255,255,0.10);padding:14px 0;\"\u003e\n    \u003csummary style=\"cursor:pointer;font-family:'Montserrat',Arial,sans-serif;font-weight:600;font-size:16px;color:#F5A623;list-style:none;display:flex;justify-content:space-between;align-items:center;\"\u003e\n      \u003cspan\u003eWhat does vetiver incense smell like?\u003c\/span\u003e\n      \u003cspan style=\"color:#F5A623;font-size:22px;font-weight:300;margin-left:12px;\"\u003e+\u003c\/span\u003e\n    \u003c\/summary\u003e\n    \u003cdiv style=\"padding:12px 0 4px;\"\u003e\n      \u003cp style=\"margin:0;color:#FFFFFF;line-height:1.7;\"\u003eDry, earthy, and grassy, with a smoky, woody base — often compared to the smell of the first rain hitting dry earth. It's heavier and less sweet than a floral or citrus incense, and builds gradually rather than filling a room immediately.\u003c\/p\u003e\n    \u003c\/div\u003e\n  \u003c\/details\u003e\n\n  \u003cdetails style=\"border-bottom:1px solid rgba(255,255,255,0.10);padding:14px 0;\"\u003e\n    \u003csummary style=\"cursor:pointer;font-family:'Montserrat',Arial,sans-serif;font-weight:600;font-size:16px;color:#F5A623;list-style:none;display:flex;justify-content:space-between;align-items:center;\"\u003e\n      \u003cspan\u003eIs vetiver the same as khus?\u003c\/span\u003e\n      \u003cspan style=\"color:#F5A623;font-size:22px;font-weight:300;margin-left:12px;\"\u003e+\u003c\/span\u003e\n    \u003c\/summary\u003e\n    \u003cdiv style=\"padding:12px 0 4px;\"\u003e\n      \u003cp style=\"margin:0;color:#FFFFFF;line-height:1.7;\"\u003eYes — khus is the Hindi\/Urdu name for vetiver root, and the two words describe the same plant and the same scent family. Indian incense packaging often uses khus and English-language listings often use vetiver; Parimal's own labelling uses both.\u003c\/p\u003e\n    \u003c\/div\u003e\n  \u003c\/details\u003e\n\n  \u003cdetails style=\"border-bottom:1px solid rgba(255,255,255,0.10);padding:14px 0;\"\u003e\n    \u003csummary style=\"cursor:pointer;font-family:'Montserrat',Arial,sans-serif;font-weight:600;font-size:16px;color:#F5A623;list-style:none;display:flex;justify-content:space-between;align-items:center;\"\u003e\n      \u003cspan\u003eWhen is the best time to burn vetiver incense?\u003c\/span\u003e\n      \u003cspan style=\"color:#F5A623;font-size:22px;font-weight:300;margin-left:12px;\"\u003e+\u003c\/span\u003e\n    \u003c\/summary\u003e\n    \u003cdiv style=\"padding:12px 0 4px;\"\u003e\n      \u003cp style=\"margin:0;color:#FFFFFF;line-height:1.7;\"\u003eTraditionally, vetiver is burned in warm weather — in India it's associated with the hot summer months, when its cooling, grounding scent is most valued. It works equally well year-round for meditation or quiet evening ritual.\u003c\/p\u003e\n    \u003c\/div\u003e\n  \u003c\/details\u003e\n\n  \u003cdetails style=\"border-bottom:1px solid rgba(255,255,255,0.10);padding:14px 0;\"\u003e\n    \u003csummary style=\"cursor:pointer;font-family:'Montserrat',Arial,sans-serif;font-weight:600;font-size:16px;color:#F5A623;list-style:none;display:flex;justify-content:space-between;align-items:center;\"\u003e\n      \u003cspan\u003eHow long does each stick burn for?\u003c\/span\u003e\n      \u003cspan style=\"color:#F5A623;font-size:22px;font-weight:300;margin-left:12px;\"\u003e+\u003c\/span\u003e\n    \u003c\/summary\u003e\n    \u003cdiv style=\"padding:12px 0 4px;\"\u003e\n      \u003cp style=\"margin:0;color:#FFFFFF;line-height:1.7;\"\u003eBurn time varies with stick thickness, airflow, and storage, so we don't quote an exact figure for this pack — as a general guide, standard-length masala incense sticks typically burn for 30–45 minutes in still air, longer in a very draft-free room.\u003c\/p\u003e\n    \u003c\/div\u003e\n  \u003c\/details\u003e\n\n  \u003cdetails style=\"border-bottom:1px solid rgba(255,255,255,0.10);padding:14px 0;\"\u003e\n    \u003csummary style=\"cursor:pointer;font-family:'Montserrat',Arial,sans-serif;font-weight:600;font-size:16px;color:#F5A623;list-style:none;display:flex;justify-content:space-between;align-items:center;\"\u003e\n      \u003cspan\u003eIs vetiver incense safe to burn indoors, including around pets?\u003c\/span\u003e\n      \u003cspan style=\"color:#F5A623;font-size:22px;font-weight:300;margin-left:12px;\"\u003e+\u003c\/span\u003e\n    \u003c\/summary\u003e\n    \u003cdiv style=\"padding:12px 0 4px;\"\u003e\n      \u003cp style=\"margin:0;color:#FFFFFF;line-height:1.7;\"\u003eVetiver incense is intended for spiritual and ritual use in a ventilated space, the same as any other incense — burn it away from pets, children, and anyone with respiratory sensitivity, and always in a well-aired room rather than a closed one. It isn't intended to treat or affect any medical condition in a person or animal.\u003c\/p\u003e\n    \u003c\/div\u003e\n  \u003c\/details\u003e\n\n\u003c\/div\u003e\n\n\u003ch2 style=\"font-family:'Playfair Display',Georgia,serif;color:#F5A623;font-size:26px;font-weight:700;margin:0 0 6px;line-height:1.25;\"\u003eProduct Information\u003c\/h2\u003e\n\u003cdiv style=\"height:3px;width:64px;background:linear-gradient(90deg,#F5A623,#F04E5E,#C63C8C,#6B2F91,#2CA7DF);border-radius:2px;margin:0 0 16px;\"\u003e\u003c\/div\u003e\n\u003cul style=\"list-style:none;padding:0;margin:0 0 24px;\"\u003e\n  \u003cli style=\"padding:7px 0;border-bottom:1px solid rgba(255,255,255,0.08);\"\u003e\n\u003cstrong style=\"color:#FFFFFF;\"\u003eWeight:\u003c\/strong\u003e \u003cspan style=\"color:#ECE7F5;\"\u003e15g per single pack · 180g per box (12 packs)\u003c\/span\u003e\n\u003c\/li\u003e\n  \u003cli style=\"padding:7px 0;border-bottom:1px solid rgba(255,255,255,0.08);\"\u003e\n\u003cstrong style=\"color:#FFFFFF;\"\u003eStyle:\u003c\/strong\u003e \u003cspan style=\"color:#ECE7F5;\"\u003eMasala — hand-rolled paste on a bamboo core\u003c\/span\u003e\n\u003c\/li\u003e\n  \u003cli style=\"padding:7px 0;border-bottom:1px solid rgba(255,255,255,0.08);\"\u003e\n\u003cstrong style=\"color:#FFFFFF;\"\u003eBrand:\u003c\/strong\u003e \u003cspan style=\"color:#ECE7F5;\"\u003eParimal Sacred Scents (Parimal Mandir), Bengaluru, India — established 1945\u003c\/span\u003e\n\u003c\/li\u003e\n  \u003cli style=\"padding:7px 0;border-bottom:1px solid rgba(255,255,255,0.08);\"\u003e\n\u003cstrong style=\"color:#FFFFFF;\"\u003eScent family:\u003c\/strong\u003e \u003cspan style=\"color:#ECE7F5;\"\u003eVetiver (Khus) — earthy, grassy, cooling\u003c\/span\u003e\n\u003c\/li\u003e\n  \u003cli style=\"padding:7px 0;border-bottom:1px solid rgba(255,255,255,0.08);\"\u003e\n\u003cstrong style=\"color:#FFFFFF;\"\u003eVariants:\u003c\/strong\u003e \u003cspan style=\"color:#ECE7F5;\"\u003eSingle Pack (15g) or Box of 12 Packs (180g)\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp style=\"margin:0 0 24px;color:#ECE7F5;\"\u003eLooking for other formats? Browse the full \u003ca href=\"\/collections\/incense-smudge\" style=\"color:#2CA7DF;text-decoration:underline;\"\u003eIncense \u0026amp; Smudge collection\u003c\/a\u003e, or pick up a proper stand in our \u003ca href=\"\/collections\/incense-holders\" style=\"color:#2CA7DF;text-decoration:underline;\"\u003eIncense Holders\u003c\/a\u003e range if you don't already have one.\u003c\/p\u003e\n\n\u003cp style=\"font-size:13px;color:#9A8FB5;line-height:1.6;margin:20px 0 0;border-top:1px solid rgba(255,255,255,0.08);padding-top:14px;\"\u003eThese products are intended for spiritual and ritual use and are not intended to diagnose, treat, cure, or prevent any disease or medical condition.\u003c\/p\u003e\n\n\u003c\/section\u003e","brand":"Parimal","offers":[{"title":"Single Pack (15g)","offer_id":50522395017378,"sku":null,"price":30.0,"currency_code":"ZAR","in_stock":true},{"title":"Box of 12 (180g)","offer_id":50522395050146,"sku":null,"price":300.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0472\/3713\/6546\/files\/Parimal_Khus_Vetiver_Masala_Incense_Sticks.jpg?v=1790412845","url":"https:\/\/www.secretsense.co.za\/products\/parimal-khus-vetiver-masala-incense-sticks","provider":"Secret Sense","version":"1.0","type":"link"}