{"product_id":"ullas-organico-arruda-masala-incense-sticks","title":"Ullas Organico Arruda Masala Incense Sticks","description":"\u003csection style=\"background:#0f0b1e;color:#ECE7F5;font-family:'Montserrat',Arial,sans-serif;font-size:16px;line-height:1.7;padding:30px 24px;border-radius:14px;\"\u003e\n\u003cdiv style=\"height:3px;width:100%;background:linear-gradient(90deg,#F5A623 0%,#F04E5E 28%,#C63C8C 52%,#6B2F91 76%,#2CA7DF 100%);border-radius:2px;margin:0 0 24px;\"\u003e\u003c\/div\u003e\n\n\u003cdiv style=\"border-left:3px solid #F5A623;background:#1a1230;padding:16px 18px;border-radius:0 10px 10px 0;margin:0 0 22px;\"\u003e\n\u003cp style=\"margin:0;color:#ECE7F5;\"\u003e\u003cstrong style=\"color:#FFFFFF;\"\u003eWhat is arruda (rue) incense?\u003c\/strong\u003e Arruda — the Portuguese name for rue — is a hand-rolled masala incense stick made from the pungent, herbal rue plant, traditionally burned in Brazilian and other folk traditions for cleansing and protection. Ullas Organico Arruda comes in 25g packs, with a full box holding 12 packs.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003ch2 style=\"font-family:'Playfair Display',Georgia,serif;color:#F5A623;font-size:26px;font-weight:700;margin:0 0 6px;line-height:1.25;\"\u003eArruda: A Sharp, Protective Herb Burned Across Traditions\u003c\/h2\u003e\n\u003cdiv style=\"height:3px;width:64px;background:linear-gradient(90deg,#F5A623,#F04E5E,#C63C8C,#6B2F91,#2CA7DF);border-radius:2px;margin:0 0 16px;\"\u003e\u003c\/div\u003e\n\n\u003cp style=\"margin:0 0 14px;color:#ECE7F5;\"\u003eIts smoke is sharp, pungent, and herbal-green, with a bitter edge that reads more assertive than sage or palo santo — closer to a strong garden herb than a sweet or floral scent. Rue has a long history in Brazilian, European, and other folk traditions as a protection plant, traditionally burned to clear a space of unwanted influences. ULLAS Incense (formerly Sri Durga Perfumery), made by Patil Parimala Works, is one of the leading incense manufacturers in Bengaluru, Karnataka, India.\u003c\/p\u003e\n\u003cp style=\"margin:0 0 14px;color:#ECE7F5;\"\u003eAt Secret Sense, we stock this alongside HEM's own Arruda incense — a second manufacturer's take on the same traditional protection scent, for anyone who wants a choice of house or pack size.\u003c\/p\u003e\n\n\u003cul style=\"list-style:none;padding:0;margin:0 0 24px;\"\u003e\n  \u003cli style=\"padding:10px 0 10px 16px;margin:0 0 8px;border-left:2px solid;border-image:linear-gradient(180deg,#F5A623,#2CA7DF) 1;\"\u003e\n    \u003cstrong style=\"color:#F5A623;\"\u003eHand-rolled masala construction\u003c\/strong\u003e \u003cspan style=\"color:#ECE7F5;\"\u003e— rue-infused paste pressed onto a bamboo core, not dipped.\u003c\/span\u003e\n  \u003c\/li\u003e\n  \u003cli style=\"padding:10px 0 10px 16px;margin:0 0 8px;border-left:2px solid;border-image:linear-gradient(180deg,#F5A623,#2CA7DF) 1;\"\u003e\n    \u003cstrong style=\"color:#F5A623;\"\u003eEstablished Bengaluru manufacturer\u003c\/strong\u003e \u003cspan style=\"color:#ECE7F5;\"\u003e— ULLAS Incense (formerly Sri Durga Perfumery), Patil Parimala Works.\u003c\/span\u003e\n  \u003c\/li\u003e\n  \u003cli style=\"padding:10px 0 10px 16px;margin:0 0 8px;border-left:2px solid;border-image:linear-gradient(180deg,#F5A623,#2CA7DF) 1;\"\u003e\n    \u003cstrong style=\"color:#F5A623;\"\u003eGenerous pack sizing\u003c\/strong\u003e \u003cspan style=\"color:#ECE7F5;\"\u003e— 25g single packs, or a box of 12 packs for regular use or gifting.\u003c\/span\u003e\n  \u003c\/li\u003e\n  \u003cli style=\"padding:10px 0 10px 16px;margin:0 0 8px;border-left:2px solid;border-image:linear-gradient(180deg,#F5A623,#2CA7DF) 1;\"\u003e\n    \u003cstrong style=\"color:#F5A623;\"\u003eSharp, protective herbal scent\u003c\/strong\u003e \u003cspan style=\"color:#ECE7F5;\"\u003e— traditionally burned for cleansing and warding off unwanted influences.\u003c\/span\u003e\n  \u003c\/li\u003e\n  \u003cli style=\"padding:10px 0 10px 16px;margin:0 0 8px;border-left:2px solid;border-image:linear-gradient(180deg,#F5A623,#2CA7DF) 1;\"\u003e\n    \u003cstrong style=\"color:#F5A623;\"\u003eA second arruda option\u003c\/strong\u003e \u003cspan style=\"color:#ECE7F5;\"\u003e— stocked alongside HEM's Arruda Premium Masala for a choice of manufacturer.\u003c\/span\u003e\n  \u003c\/li\u003e\n  \u003cli style=\"padding:10px 0 10px 16px;margin:0 0 8px;border-left:2px solid;border-image:linear-gradient(180deg,#F5A623,#2CA7DF) 1;\"\u003e\n    \u003cstrong style=\"color:#F5A623;\"\u003eWorks with tools you already own\u003c\/strong\u003e \u003cspan style=\"color:#ECE7F5;\"\u003e— burns cleanly in any standard upright incense holder or ash catcher.\u003c\/span\u003e\n  \u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cdiv style=\"border-left:3px solid #F5A623;background:#1a1230;padding:16px 18px;border-radius:0 10px 10px 0;margin:0 0 18px;\"\u003e\n\u003cp style=\"margin:0;color:#ECE7F5;\"\u003e\u003cstrong style=\"color:#FFFFFF;\"\u003eHow do you burn arruda masala incense sticks?\u003c\/strong\u003e Light the tip of an Ullas Organico Arruda stick, let it catch for a few seconds, then wave the flame out so it smoulders and releases smoke steadily. Stand it upright in a heatproof holder or ash catcher, away from drafts, curtains, and anything flammable.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp style=\"margin:0 0 22px;color:#ECE7F5;\"\u003eArruda's smoke is sharper than most incense, so a well-ventilated room suits it best — traditionally it's burned as a quick, assertive space-clearing pass rather than a long ambient scent.\u003c\/p\u003e\n\n\u003ch2 style=\"font-family:'Playfair Display',Georgia,serif;color:#F5A623;font-size:26px;font-weight:700;margin:0 0 6px;line-height:1.25;\"\u003eHow to Use Ullas Organico Arruda\u003c\/h2\u003e\n\u003cdiv style=\"height:3px;width:64px;background:linear-gradient(90deg,#F5A623,#F04E5E,#C63C8C,#6B2F91,#2CA7DF);border-radius:2px;margin:0 0 16px;\"\u003e\u003c\/div\u003e\n\u003col style=\"padding-left:20px;margin:0 0 24px;color:#ECE7F5;\"\u003e\n  \u003cli style=\"margin:0 0 8px;\"\u003eStand the stick upright in a heatproof incense holder or ash catcher.\u003c\/li\u003e\n  \u003cli style=\"margin:0 0 8px;\"\u003eLight the tip and let it burn with a flame for 5–10 seconds.\u003c\/li\u003e\n  \u003cli style=\"margin:0 0 8px;\"\u003eWave the flame out so the tip glows and smoulders.\u003c\/li\u003e\n  \u003cli style=\"margin:0 0 8px;\"\u003eSet the holder on a stable, heatproof surface away from drafts and flammable material.\u003c\/li\u003e\n  \u003cli style=\"margin:0 0 8px;\"\u003eLet the stick burn down fully, or extinguish early by gently pressing the ember into sand or ash.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2 style=\"font-family:'Playfair Display',Georgia,serif;color:#F5A623;font-size:26px;font-weight:700;margin:0 0 6px;line-height:1.25;\"\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cdiv style=\"height:3px;width:64px;background:linear-gradient(90deg,#F5A623,#F04E5E,#C63C8C,#6B2F91,#2CA7DF);border-radius:2px;margin:0 0 16px;\"\u003e\u003c\/div\u003e\n\n\u003cdiv style=\"border-top:2px solid;border-image:linear-gradient(90deg,#F5A623,#F04E5E,#C63C8C,#6B2F91,#2CA7DF) 1;padding-top:10px;margin:0 0 24px;\"\u003e\n\n  \u003cdetails style=\"border-bottom:1px solid rgba(255,255,255,0.10);padding:14px 0;\"\u003e\n    \u003csummary style=\"cursor:pointer;font-family:'Montserrat',Arial,sans-serif;font-weight:600;font-size:16px;color:#F5A623;list-style:none;display:flex;justify-content:space-between;align-items:center;\"\u003e\n      \u003cspan\u003eWhat does arruda incense smell like?\u003c\/span\u003e\n      \u003cspan style=\"color:#F5A623;font-size:22px;font-weight:300;margin-left:12px;\"\u003e+\u003c\/span\u003e\n    \u003c\/summary\u003e\n    \u003cdiv style=\"padding:12px 0 4px;\"\u003e\n      \u003cp style=\"margin:0;color:#FFFFFF;line-height:1.7;\"\u003eSharp, pungent, and herbal-green, with a bitter edge — more assertive than sage or palo santo, and closer to a strong garden herb than a sweet or floral scent.\u003c\/p\u003e\n    \u003c\/div\u003e\n  \u003c\/details\u003e\n\n  \u003cdetails style=\"border-bottom:1px solid rgba(255,255,255,0.10);padding:14px 0;\"\u003e\n    \u003csummary style=\"cursor:pointer;font-family:'Montserrat',Arial,sans-serif;font-weight:600;font-size:16px;color:#F5A623;list-style:none;display:flex;justify-content:space-between;align-items:center;\"\u003e\n      \u003cspan\u003eWhat is arruda incense traditionally used for?\u003c\/span\u003e\n      \u003cspan style=\"color:#F5A623;font-size:22px;font-weight:300;margin-left:12px;\"\u003e+\u003c\/span\u003e\n    \u003c\/summary\u003e\n    \u003cdiv style=\"padding:12px 0 4px;\"\u003e\n      \u003cp style=\"margin:0;color:#FFFFFF;line-height:1.7;\"\u003eRue has a long history across Latin American, European, and other folk traditions as a protection and cleansing herb, traditionally burned to clear a space of unwanted influences and associated with warding off the evil eye. These are traditional associations, not medical claims.\u003c\/p\u003e\n    \u003c\/div\u003e\n  \u003c\/details\u003e\n\n  \u003cdetails style=\"border-bottom:1px solid rgba(255,255,255,0.10);padding:14px 0;\"\u003e\n    \u003csummary style=\"cursor:pointer;font-family:'Montserrat',Arial,sans-serif;font-weight:600;font-size:16px;color:#F5A623;list-style:none;display:flex;justify-content:space-between;align-items:center;\"\u003e\n      \u003cspan\u003eIs arruda the same as rue?\u003c\/span\u003e\n      \u003cspan style=\"color:#F5A623;font-size:22px;font-weight:300;margin-left:12px;\"\u003e+\u003c\/span\u003e\n    \u003c\/summary\u003e\n    \u003cdiv style=\"padding:12px 0 4px;\"\u003e\n      \u003cp style=\"margin:0;color:#FFFFFF;line-height:1.7;\"\u003eYes — arruda is simply the Portuguese name for the rue plant; English-language listings usually say rue and Portuguese and Indian incense packaging usually say arruda, but they describe the same plant and the same incense.\u003c\/p\u003e\n    \u003c\/div\u003e\n  \u003c\/details\u003e\n\n  \u003cdetails style=\"border-bottom:1px solid rgba(255,255,255,0.10);padding:14px 0;\"\u003e\n    \u003csummary style=\"cursor:pointer;font-family:'Montserrat',Arial,sans-serif;font-weight:600;font-size:16px;color:#F5A623;list-style:none;display:flex;justify-content:space-between;align-items:center;\"\u003e\n      \u003cspan\u003eIs this the same as the other arruda incense Secret Sense sells?\u003c\/span\u003e\n      \u003cspan style=\"color:#F5A623;font-size:22px;font-weight:300;margin-left:12px;\"\u003e+\u003c\/span\u003e\n    \u003c\/summary\u003e\n    \u003cdiv style=\"padding:12px 0 4px;\"\u003e\n      \u003cp style=\"margin:0;color:#FFFFFF;line-height:1.7;\"\u003eNo — Secret Sense also stocks HEM's Arruda Premium Masala incense. This Ullas Organico version is a different manufacturer's take on the same traditional scent; both are pure arruda, so which to choose comes down to house preference and pack size rather than a difference in tradition.\u003c\/p\u003e\n    \u003c\/div\u003e\n  \u003c\/details\u003e\n\n  \u003cdetails style=\"border-bottom:1px solid rgba(255,255,255,0.10);padding:14px 0;\"\u003e\n    \u003csummary style=\"cursor:pointer;font-family:'Montserrat',Arial,sans-serif;font-weight:600;font-size:16px;color:#F5A623;list-style:none;display:flex;justify-content:space-between;align-items:center;\"\u003e\n      \u003cspan\u003eHow long does each stick burn for?\u003c\/span\u003e\n      \u003cspan style=\"color:#F5A623;font-size:22px;font-weight:300;margin-left:12px;\"\u003e+\u003c\/span\u003e\n    \u003c\/summary\u003e\n    \u003cdiv style=\"padding:12px 0 4px;\"\u003e\n      \u003cp style=\"margin:0;color:#FFFFFF;line-height:1.7;\"\u003eBurn time varies with stick thickness, airflow, and storage, so we don't quote an exact figure for this pack — as a general guide, standard-length masala incense sticks typically burn for 30–45 minutes in still air, longer in a very draft-free room.\u003c\/p\u003e\n    \u003c\/div\u003e\n  \u003c\/details\u003e\n\n  \u003cdetails style=\"border-bottom:1px solid rgba(255,255,255,0.10);padding:14px 0;\"\u003e\n    \u003csummary style=\"cursor:pointer;font-family:'Montserrat',Arial,sans-serif;font-weight:600;font-size:16px;color:#F5A623;list-style:none;display:flex;justify-content:space-between;align-items:center;\"\u003e\n      \u003cspan\u003eIs arruda incense safe to burn indoors, including around pets?\u003c\/span\u003e\n      \u003cspan style=\"color:#F5A623;font-size:22px;font-weight:300;margin-left:12px;\"\u003e+\u003c\/span\u003e\n    \u003c\/summary\u003e\n    \u003cdiv style=\"padding:12px 0 4px;\"\u003e\n      \u003cp style=\"margin:0;color:#FFFFFF;line-height:1.7;\"\u003eArruda incense is intended for spiritual and ritual use in a ventilated space, the same as any other incense — burn it away from pets, children, and anyone with respiratory sensitivity, and always in a well-aired room rather than a closed one. It isn't intended to treat or affect any medical condition in a person or animal.\u003c\/p\u003e\n    \u003c\/div\u003e\n  \u003c\/details\u003e\n\n\u003c\/div\u003e\n\n\u003ch2 style=\"font-family:'Playfair Display',Georgia,serif;color:#F5A623;font-size:26px;font-weight:700;margin:0 0 6px;line-height:1.25;\"\u003eProduct Information\u003c\/h2\u003e\n\u003cdiv style=\"height:3px;width:64px;background:linear-gradient(90deg,#F5A623,#F04E5E,#C63C8C,#6B2F91,#2CA7DF);border-radius:2px;margin:0 0 16px;\"\u003e\u003c\/div\u003e\n\u003cul style=\"list-style:none;padding:0;margin:0 0 24px;\"\u003e\n  \u003cli style=\"padding:7px 0;border-bottom:1px solid rgba(255,255,255,0.08);\"\u003e\n\u003cstrong style=\"color:#FFFFFF;\"\u003eWeight:\u003c\/strong\u003e \u003cspan style=\"color:#ECE7F5;\"\u003e25g per single pack · 300g per box (12 packs)\u003c\/span\u003e\n\u003c\/li\u003e\n  \u003cli style=\"padding:7px 0;border-bottom:1px solid rgba(255,255,255,0.08);\"\u003e\n\u003cstrong style=\"color:#FFFFFF;\"\u003eStyle:\u003c\/strong\u003e \u003cspan style=\"color:#ECE7F5;\"\u003eMasala — hand-rolled paste on a bamboo core\u003c\/span\u003e\n\u003c\/li\u003e\n  \u003cli style=\"padding:7px 0;border-bottom:1px solid rgba(255,255,255,0.08);\"\u003e\n\u003cstrong style=\"color:#FFFFFF;\"\u003eBrand:\u003c\/strong\u003e \u003cspan style=\"color:#ECE7F5;\"\u003eULLAS Incense (formerly Sri Durga Perfumery), Patil Parimala Works, Bengaluru, India\u003c\/span\u003e\n\u003c\/li\u003e\n  \u003cli style=\"padding:7px 0;border-bottom:1px solid rgba(255,255,255,0.08);\"\u003e\n\u003cstrong style=\"color:#FFFFFF;\"\u003eScent family:\u003c\/strong\u003e \u003cspan style=\"color:#ECE7F5;\"\u003eArruda (Rue) — sharp, herbal, protective\u003c\/span\u003e\n\u003c\/li\u003e\n  \u003cli style=\"padding:7px 0;border-bottom:1px solid rgba(255,255,255,0.08);\"\u003e\n\u003cstrong style=\"color:#FFFFFF;\"\u003eVariants:\u003c\/strong\u003e \u003cspan style=\"color:#ECE7F5;\"\u003eSingle Pack (25g) or Box of 12 Packs (300g)\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp style=\"margin:0 0 24px;color:#ECE7F5;\"\u003eLooking for other formats? Browse the full \u003ca href=\"\/collections\/incense-smudge\" style=\"color:#2CA7DF;text-decoration:underline;\"\u003eIncense \u0026amp; Smudge collection\u003c\/a\u003e, or pick up a proper stand in our \u003ca href=\"\/collections\/incense-holders\" style=\"color:#2CA7DF;text-decoration:underline;\"\u003eIncense Holders\u003c\/a\u003e range if you don't already have one.\u003c\/p\u003e\n\n\u003cp style=\"font-size:13px;color:#9A8FB5;line-height:1.6;margin:20px 0 0;border-top:1px solid rgba(255,255,255,0.08);padding-top:14px;\"\u003eThese products are intended for spiritual and ritual use and are not intended to diagnose, treat, cure, or prevent any disease or medical condition.\u003c\/p\u003e\n\n\u003c\/section\u003e","brand":"Ullas","offers":[{"title":"Single Pack (25g)","offer_id":50522426769570,"sku":null,"price":29.0,"currency_code":"ZAR","in_stock":true},{"title":"Box of 12 (300g)","offer_id":50522426802338,"sku":null,"price":290.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0472\/3713\/6546\/files\/Ullas_Organico_Arruda_Masala_ncense.jpg?v=1790416391","url":"https:\/\/www.secretsense.co.za\/products\/ullas-organico-arruda-masala-incense-sticks","provider":"Secret Sense","version":"1.0","type":"link"}