HEM Palo Santo Masala Incense Sticks

Palo Santo: HEM's Masala Take on a South American Cleansing Tradition

Its smoke is sweet and woody with a bright, citrus-pine top note — lighter and more uplifting than a dense resin, and one of the more universally liked incense scents for that reason. Palo Santo, meaning holy wood, has a long history in South American shamanic and folk tradition, traditionally burned to cleanse a space and mark a fresh start before ritual. HEM is one of the finest premium incense brands from India, world famous for traditional hand-rolled incense made from fragrances, woods, resins, florals, and fine essential oils.

At Secret Sense, this masala stick sits alongside our raw Palo Santo Holy Wood sticks and Tribal Soul's own palo santo masala range — a different format and manufacturer of the same traditional wood.

• Hand-rolled masala construction — palo santo-infused paste pressed onto a bamboo core, not raw wood, not dipped.
• Made by HEM — one of India's best-known and longest-established incense houses.
• Generous pack sizing — 25g single packs, or a box of 12 packs for regular use or gifting.
• Sweet, woody, citrus-bright scent — traditionally linked to cleansing and a fresh start.
• A masala alternative to raw wood — no need to source or cut sticks, just light and burn.
• Works with tools you already own — burns cleanly in any standard upright incense holder or ash catcher.

Unlike raw Palo Santo wood, which needs re-lighting a few times to keep burning, this masala stick burns continuously once lit — a simpler option if you want the scent without the relighting.

How to Use HEM Palo Santo

1. Stand the stick upright in a heatproof incense holder or ash catcher.
2. Light the tip and let it burn with a flame for 5–10 seconds.
3. Wave the flame out so the tip glows and smoulders.
4. Set the holder on a stable, heatproof surface away from drafts and flammable material.
5. Let the stick burn down fully, or extinguish early by gently pressing the ember into sand or ash.

Frequently Asked Questions

Product Information

• Weight: 25g per single pack · 300g per box (12 packs)
• Style: Masala — hand-rolled paste on a bamboo core
• Brand: HEM, India
• Scent family: Palo Santo — sweet, woody, citrus-bright
• Variants: Single Pack (25g) or Box of 12 Packs (300g)

Looking for other formats? Browse the full Incense & Smudge collection, or pick up a proper stand in our Incense Holders range if you don't already have one.

These products are intended for spiritual and ritual use and are not intended to diagnose, treat, cure, or prevent any disease or medical condition.